'Environmental Analysis and Industry Analysis Essay\r'

' tilt depart exist among wench Ath-Elite righteous the intensity impart not be great. in that location are some(prenominal) gyms in Huntsville, aluminium; the bigst gyms are the University seaworthiness Center, money’s Gym, Riviera Fitness Centers, carouse’s Gym, Curves, Empire Fitness, and the new YMCA in Madison, Alabama (Yellowpages.com, 2012). Riviera Fitness Center will assign competition because one of its two branches, worry maam Ath-Elite is for women only. There are in addition the following gyms for women: Real Life Fitness for Women, and as previously-mentioned, Curves. However, those gyms are not quite a as large as Riviera Fitness, which has quaternion locations in the Huntsville area alone (Rivierafitnesscenters.com, 2011). curve ball’s Gym will tin competition because one of its two topical anesthetic branches houses the Parisi travel School, which is a training preparation for aspiring athletes. Of course, some gyms, like Be nder’s Gym and Gold’s Gym have the advantage of creation open for twenty-four hours, which is a attend that skirt Ath-Elite will not offer.\r\nHowever, the Parisi Speed School, which is a part of Bender’s Gym, is not open twenty-fours †only the material gym (Bendersgym.com, 2012). Still, despite the luxuries offered by the said(prenominal) fitness centers, Lady Ath-Elite will be the only gym of its kind designated for women. There will be no early(a) gym that will employ trainers who will guide and coach aspiring female athletes toward achieving their goals. The talk terms power of buyers will console be relatively high, since, like just about other gyms, we will rely on membership to generate or so of our r sluiceue. Also, take down though Lady Ath-Elite will be unique compared to most other gyms, consumers will likely want to be indisputable they are functioning inwardly their budgets, even if it means sacrificing the one-on-one attention th at the trainers of Lady Ath-Elite can offer. For example, Riviera Fitness Center offers a plan of $19 a month to employees of certain organizations, like public naturalise employees.\r\nThis might be feasible, since Riviera has a large membership and many branches (Rivierafitnesscenters.com, 2011). So we moldiness strive to be competitive just also generate enough tax revenue to cover expenses and take care of debt. The bargaining power of suppliers is relatively low when compared with that of buyers. Lady Ath-Elite will need to purchase or lease equipment of good quality, built to last. The phoner will strive to offer the newest, most advanced and effective equipment in the market.\r\nHowever, thither are still many suppliers to assume from, and the union will shop near for the best deal. Lady Ath-Elite is starting small, with just one location. There are gyms with several branches that may attempt to monopolize by acquiring all small gyms. Lady Ath-Elite may have low take barriers if its membership doesn’t increase within a certain amount of time. The company will have work diligently to advertise and appeal to its target people †young, active, female athletes.\r\nReferences\r\nRivierafitness.com. Riviera Fitness Centers, 2010-2011. Retrieved from http://www.rivierafitnesscenters.com/. Simpson, Nathan, 2012. Bendersgym.com. Retrieved from http://bendersgym.com/. Yellowpages.com. YP Intellectual Property, LLC, 2012. Retrieved from http://www. yellowpages.com/.\r\n'