Vans Paper

Vans Homework Assignment (Racquet Club) Stephen Smith Shelby Harris Lauren Lindsey John Krc Aleksandra Petronijevic 1. Product What products does Vans sell? Vans sells skate shoes, appeal, and outer wear for guys and girls. 2. Mission Statement Describe the Vans mission in less than three sentences. The mission statement of Vans expresses that they want to provide an winsome look to teenage kids.The employees of Vans want their customers to be happy and enjoy their unsanded clothes. 3. Target Who do they target in cost of gender, geography, lifestyle, income, interests and activities? Vans targets mainly males, entirely lately females be making a greater appearance. Originally, they focuse on the west coast nevertheless they quickly expanded eastward. They target younger kids with interests that include pull through sports, music, art, and street fashion. 4. Competitive Advantage How does Vans describe its belligerent advantage?How ar they unlike and better than oth er blemishs? They see themselves as the original in that respectfore, being original is their competitive advantage. They were the first to make the canvas, checker board skate and active wear shoes. 5. Distribution Where is Vans exchange? What is their pyramid distribution system? How does it work? Vans are sold at most shoes that sell shoes however, they decided to but fertilise the mainstream retailers specific shoes. This is to protect their popular shoes in hopes to go along them popular.If only certain stores hold their most popular shoes, the shoes depart not sell immensely all at once but will sell well over time. The most scoop shovel shoes goes to the superlative degree of the pyramid sellers and then the middle level shoes go to the much mainstream sellers. 6. What is their scheme in foothold of their use of traditional media (TV, radio, magazine, outdoor)? List the different media and examples of specific media vehicles. They mainly rely on magazine promoti on. They put their ads in all of the true skate, surf, s instantly, and motocross magazines that are available.Then after magazines are events, for example skate competitions, surfing competitions, etc. Next in the line of media is video recording and radio. 7. What is their scheme in terms of the role of the internet in Vans communication strategy? Provide examples. 8. What is their promotional strategy in terms of their use of sales promotion with consumers? (samples, tours, contests, vacations, give externals)? Provide examples. Some promotional strategies used by Vans are documentaries like Dogtown and Z-Boys, which is a 90 minute documentary.Vans has many an(prenominal) commercials that advertise their shoes while people are skateboarding. 9. What is their promotional strategy in terms of their use of sales promotion with retailers? (samples, tours, contests, vacations, giveaways)? Provide examples. Vans gives away clothes and shoes to retailers so that they can promote the m to customers and get their brand out and make it more well-known. 10. What is their promotional strategy in terms of public relations/publicity where events are staged to engage electric potential customers and the media? Provide examples including events.Later in their years Vans became a marketing company now their promotional strategies consist of many events such as, The Vans walk tour, Vans Triple teetotum surfing, Vans downtown showdown, and many more skateboard, snow board and surfing events. 11. How do they make use of interactive marketing? Vans is known for servering an array of events that are seemingly enjoyable and fun. It is very interactive more so because the crime President of the company makes sure of he is at all events in a very approachable form. 12. How do they use spokespersons?Their events where they team up with different television stations and so on stands as there spokesperson. They more so work on letting the brand as a whole speak for itself. 13. How do they use cause marketing? Give examples of sponsorships. Vans uses cause marketing in the ads they have consisting of magazines, events, television and radio. champion of cause marketing sponsorships they have is Surf Rider which is an organization founded upon retentiveness the ocean water clean. Vans teamed up with this organization by making exclusive shoes that has the name of the branch where Surf Rider branches are.Vans causes marketing by magazines and ads in only the true skateboard, snowboard and surfing magazines. They host actual events pertaining to all of these events to not only drive sales but form an interpersonal relationship with all Vans customers. Lastly they turn to television and radio to keep the name of the company in the mainstream media. 14. What types of information and enquiry does Vans use to determine the effectiveness of their promotional strategy? Vans information and question comes from bottom line. As well as the constant surveys they co nverge from countless market research groups.Their website remains the number one action sport website. They also notice at events the numerous amount of clients that are wearing vans everywhere. 15. Do you think Vans promotional mix focuses more on a pull strategy or a push strategy? Why? I feel Vans promotional mix focuses more on a pull strategy than a push strategy. Vans does not groove different competitors out of their range of products. They focus more on winsome the current clients who are looking for what Vans as a company has to offer. They primp themselves on being original and work on continuing to keep it that way.