Kompyuter Adiksyon

E. Competition In the Tagaytay urban center we arrive at several(prenominal) competitors in the terms of Shawarma w ar and there atomic number 18 also a lot of victuals charts that give in the contrary ara of Tagaytay City because it is the tourist spot in the Philippines. The main targets of this food chart atomic number 18 the lower middle to upper middle class and some atomic number 18 tourist international and local. Our indirect competitors are Mr. Mappy pizza, Potato Chips, Siomai, Angels Burger and etc. Our direct competitors in the area Turks (Olivarez) and Alibaba Shawarma (magallenes branch and robinson tagaytay). Market SharesTurks Shawarma (Olivarez Plaza) is the number one in market shares because of its place and the volume of state go in Olivarez Plaza while Alibaba Shawarma (Robinson Tagaytay Branch) is the number two on the spot because of its place but theres a lot of competitors in the place like restaurant and fast food duress and Alibaba Shawarma (mag allenes square Branch) it is the support spots because in the that place nevertheless workers of different memorial tablet are the guest because that place have different restaurant and food chains to choose from like Leslies, Max restaurant, Yellow Cab and umteen more.Resources Since, this proof is food stall type and there is a Franchisee and Franchisor. The resources of the headache are comes from the Franchisor all the thing that allow for be needed in the duty comes from franchisor. Product and Market Focus The harvest- clip is shawarma harvest it is meat zeal, wherelamb,chicken,turkey,beef,veal, or mixed meats are placed on aspit(commonly a vertical spit inrestaurants), and may be grilled for as long as a day. Shavings are cut off the full stop of meat for serving, and the remainder of the block of meat is kept heated on the rotating spit.There market focuses to sell the product on their target market they only focus on selling the product they non create smart idea about the product. Goals They goal is to sell a delicious shawarma to their customer and serve the beaver shawarma on the place. Strategies This food stall only focuses in selling the product to their customer they not focus on how their establishment continues to operate. Their also dependent on their franchisor all planning and strategies comes from their franchisor. Strengths and WeaknessesAll establishments has a seemly place but the product they offer is only limited in terms of sizes and different variety of serrated wrack. Key Barriers to Entry There no vacant place to rent There are so many stalls in the place There are no yet crews for the business There is no yet a stall for the business Our product is unique from the other shawarma product because our product is a soma of street food that is of the selfsame(prenominal) concept as Shawarma which is thinly chopped meat mixed with chopped vegetables and is rolled into a large effectuate of steamed bread. The diff erence from our product and the conventional shawarma is that we modified the fillings.We exit not fill the bread with the chronic meat and vegetables. Instead, we will add freshfound flavors to the traditional shawarma. Examples are Spaghetti, Pizza and California maki flavored shawarma. We will address our product as shawarma because the idea of filipino consumers of shawarma is filled flatbread which is applied in our new product. This new product will be named Shawarmalaya. Shawarmalaya came from the words Shawarma and Malaya. Shawarma because the concept of this food is derived from the traditional shawarma and Malaya because customers can freely choose from the new flavors of shawarma.The idea of this product is mostly derived from the traditional shawarma so the preparation of this product will be quite the same. The facilities to be utilise will also be the same except for the vertical grill used in cooking the traditional shawarma meat. We will also be needing an oven and steamers for the baking and steaming of the bread. Usual kitchen utensils will also be used for cooking and preparing the fillings. The processes and technology to be used in the preparation of this product will not be as high-tech as used in making the traditional shawarma.Since we are short on facility and capital, we have decided to use alternatives to profess the product. The use of old processes of making food will also specify less cost and expenses which will be good for the group/company. The usual shawarma meat is cooked in a vertical grill, in our case we will just grill meat in an old fashioned mood which will identify the meat tastier and cost less. On the other hand, the preparation of the bread will be the same as the traditional shawarma which is scorched and steamed then rolled with the fillings.This idea is innovative in a way. We managed to add a twist and modify an already existing product. We didnt change the form of the product but its approach. We are trying to make a new perception of shawarma on the minds of the consumers. We also want the consumers to do it the food they like in a new more saporous way. Our product is difficult to copy because we have secret ingredient to vomit up up to the product and we have the best suppliers that will supply best ingredients that will be needed.Our competitors will be surprise because we have different approach to our customer because they have the free will to choose what the flavor will be put to their shawarmalaya. Our competitors will be surprise because we have different variety to choose from we have different flavors that is new to the eye and taste of the consumer. When we launch our product we will do first carbon customers is free to taste our product and first one week of our product is by one take one. In takes a lot of time to copy our product because it is unique and it has different ingredients to find.